How Does Everlane Use Ethical Marketing?

As Like rest of ethical brands, Everlane’s About page tells its brand story, including how the company champions the rights and well-being of the workers who make its clothes. What’s really interesting about Everlane, though, is its transperancy
Everlane isn’t content to only tell you that its clothes are manufactured and sold ethically,  the company also gives customers with a detailed cost breakdown for each and every one of its stylish, each garments. This includes all the details on the cost of materials, labor, transportation and logistics, excise taxes and duties, and even hardware such as zippers and buttons.
The organization’s  jacket, for example, costs $60 to produce, and you can see exactly how much each of the manufacturing and logistical elements affects the retail price,  Typically, the production or manufacturing costs of most commercially produced clothing are a closely guarded secret. That’s not only because a breakdown of such costs would reveal a brand’s potential profit margin on a   specific item, but also because they highlight the desperately poor pay and conditions many people working in garment manufacturing endure.  By revealing boldly precisely how much each of its garments costs to make, Everlane can offer its customers the kind of transparency consumers want while enjoying the considerable karma this kind of radical transparency offers the consumer a good sense of ethical tastes.